As most cable television subscribers have witnessed, the fashion industry loves to be a flurry of energy and excitement, as seen on shows like "Project Runway", "America's Next Top Model", "Say Yes to the Dress", and "The Fashion Show." All season, bridal designers have been researching, sketching, sourcing silks, and creating the best new looks to be premiered in October for Spring 2010. All the preparation culminates in two ultimate bridal fashion shows: Chicago Market and the New York Wedding Couture show.
Lucky few bridal buyers, owners, and merchandisers have the opportunity to be invited to these fashion shows for an intimate look at the upcoming season's most sought-after looks.
Michelle Beck of Bridal Accents Couture has been a regular in attendance at these shows for well over 7 years. "The phone has been ringing off the hook with designers eager make appointments to show their latest fashions," says Michelle of this week's planning for Market. Most trips to bridal market are a 2-3 day whirwind tour of current and potential bridal vendors, ranging from couture gowns to jewelry designers to silk shoes. It is a down-to-the-minute rush against the clock to make a non-stop itinerary of fashion shows, showroom viewings, and collection bookings. Says Michelle, "The first appointment of the day usually begins at 8AM, with the final showing at 6PM, followed by optional cocktails and dinner with designers, fashion salespeople, and fellow buyers."
The Chicago market (October 10-12) was a successful 2-day trip for Michelle, still glowing from the exciting new looks and trends. A highlight of the trip was the Justin Alexander show, the brand's first show after a very recent logo redesign and european photo shoot. What did she experience at the Chicago show? "A return to old Hollywood glamour and elegance was evident through all of the designers' collections. There was also a resurgence of beautiful lace and beaded embellishments. For the 'modern' fashionista bride, this season revels in feathers and texural floral elements that adorn gowns and headpieces."
What is going to be shown at the New York market this weekend? We will keep you posted on our favorites!
Lucky few bridal buyers, owners, and merchandisers have the opportunity to be invited to these fashion shows for an intimate look at the upcoming season's most sought-after looks.Michelle Beck of Bridal Accents Couture has been a regular in attendance at these shows for well over 7 years. "The phone has been ringing off the hook with designers eager make appointments to show their latest fashions," says Michelle of this week's planning for Market. Most trips to bridal market are a 2-3 day whirwind tour of current and potential bridal vendors, ranging from couture gowns to jewelry designers to silk shoes. It is a down-to-the-minute rush against the clock to make a non-stop itinerary of fashion shows, showroom viewings, and collection bookings. Says Michelle, "The first appointment of the day usually begins at 8AM, with the final showing at 6PM, followed by optional cocktails and dinner with designers, fashion salespeople, and fellow buyers."The Chicago market (October 10-12) was a successful 2-day trip for Michelle, still glowing from the exciting new looks and trends. A highlight of the trip was the Justin Alexander show, the brand's first show after a very recent logo redesign and european photo shoot. What did she experience at the Chicago show? "A return to old Hollywood glamour and elegance was evident through all of the designers' collections. There was also a resurgence of beautiful lace and beaded embellishments. For the 'modern' fashionista bride, this season revels in feathers and texural floral elements that adorn gowns and headpieces." What is going to be shown at the New York market this weekend? We will keep you posted on our favorites!
One of the first guests for the weekend was 
Amidst the champagne, tears, and tissues, 18 dresses in total visited for the weekend, and 13 gowns were purchased. Of the 13 dresses, 12 gowns were by Justin Alexander and/or the sister company, Sarah Danielle. Of those 12 gowns, 11 were completely unique. It is so nice to see so many different looks being chosen--Justin Alexander does a great job of finding unique characteristics to put into each gown that truly capture different brides' individual senses of style.